Defining the Humanities Essay

After reading this week’s lecture and my understanding of what humanities are is the study of what people have experienced and how they express this experience. Humanities are how people have interacted throughout their existence and how people interact today. Humanities are the study of the philosophical beliefs of a culture. The philosophical approach to understanding a culture is what separates humanities from science and history. Science and history are exact and rarely are open for debate once it is proven to be fact. Science will set out to prove its point, whatever it may be, through precise calculations. Science also studies theory and probability. Science lacks imagination in their calculations whereas humanities use imagination to understand past culture. Science wants to prove how people came to exist whereas humanities seek to understand why people exist. History is different from humanities because history studies documentation as facts and undisputable regarding what happened. Humanities seek to answer why it happened and to understand it. History was recorded in books in libraries, Humanities are written on walls in caves or in the design contained in buildings. Today cultures express their interests, their experiences, and their values through many forms such as art, music, and movies. Sharing experiences is perhaps the most basic form of explaining who people are. By sharing these experiences in the forms of art, music, and movies, it allows us to share information about us through our creativity. In today’s culture these three forms of expression allow people to show their individuality and to connect with many on different levels. Art takes many forms and is interpreted by an individual differently. Colors and design reflect our feelings. Black and white expresses loneliness and pain whereas bright colors express happine ss. A painting for example, allows an artist to express themselves in a way he or she feels. It is their visualization of their thoughts (Kitchin, 2004). Society looks at the painting and is free to interpret it their way. One person may see happiness whereas another sees sadness. A picture of time square could mean chaos and seem overwhelming to one from a rural area where someone from a city sees everything he or she needs. People continue to express themselves with music. The meanings behind the words of the songs often come from the feelings and the experiences of the author. It is the responsibility of the musician to express those feelings and experiences through sound. Music with soul (Hakes, 2011). Music has been very important to our culture. Think of how important the Beatles were to world or even the Grateful Dead. My personal favorite band is Linkin Park. They are my favorite because I can relate my life to the words of their song. Their music attracts those who appear to be weak or who do not appear to be societies strongest. Their song â€Å"The Little Things Give You Away† was written about Hurricane Katrina. The devastation from Hurricane Katrina was widespread devastation. Their song attempts to reflect through music the pain and suffering affected by it. Movies are much like music however instead of only simply able to hear words and visualize it; the movies create the visualization for the person. Movies use categorization such as romance, action, and drama. Movies based on real life events attempt to capture those events and explain them. Movies can show the romance side of a situation or even the heroics. The recent movie Argo is about the falling of the United States Embassy in Iran, which was overrun. This movie reflects the horror that six members went through while showing the heroics of a CIA member to return the members of the Embassy to the United States. These three forms of expression will continue to exist as time continues. They are acceptable means of expressions and are a very important part of today’s society. All three bring joy to people and if capable a person can express him or herself like none before. References Kitchin, M. (2004). Art and expression. Retrieved from http://www.students.sbc.edu/kitchin04/artandexpression/artandexpression.html Hakes, T. (2011, March 11). Music as expression vs. music as entertainment. Retrieved from

Medicine and City Life

In addition, in a big city you can enjoy the best service and entertainment. Because there are many rich people here, they can invest much money to get the best for them. Lives in a big city are quite luxurius but you don't have to be worried when you are sick or suffer a disease because there you can find good doctors for you, as long as you have much money. Advantages and Disadvantages of the Village Life and City Life Sometime you may be think, the city life is better than village life. However there are so many advantages and disadvantages in city life and village life. Actually the city life is more comfortable. As well as there are more opportunities for people to progress in their lives. There are a lot of facilities for people in the city and they have more opportunities for making money. When a person falls ill there are good government and private hospital in the city to get treatment. There are large shop complexions, banks, offices, cinemas, hostels, clubs, hospitals etc. in and around the city. People in the city have better transport facilities than the village. More and better medical facilities: In a city people get more and better medical facilities than the people of village. In a city there are more hospitals and clinics . there are more qualified doctors in a city. In city you can find different health facilities like different government and private hospitals , but in village you cannot find more health facilities. ’ the town areas provide people with better facilities as far as health services are concerned. Cities also provide ample medical facilities. In every city, there are good hospitals in which the poor get free medicines and treatment. Many well-qualified private doctors are also there to serve the sick and the suffering. Lack of such medical arrangement is a drawback of villages. the city to be better in the long run as there is better access to health care facilities and quick availability of round the clock emergency services. However, the kind of health

Exercises in the ambulance Essay Example | Topics and Well Written Essays - 500 words

Exercises in the ambulance - Essay Example I would need to be thoroughly and constantly motivated in order to best deal with these situations, particularly considering that an emergency demands that I be in top form. Organization. Organization is important for a paramedic. When you are organized then you can treat patients more quickly. For example: When arriving at the accident spot where 2 people have been involved in an accident, I am first on the spot therefore need to quickly assess the situation and what I can best do to help. I need to determine whom is the most hurt and in which places in order to know who to treat first and who gets treated last. Organization helps keep me and others (my patients or assistant) calm, as well as helping me focus on the most important tasks. Using support: A person’s injuries might sometimes be life threatening. I might not have time to transport him or her to hospital, making it necessary that I conduct the required life-interventions on the spot. This might be traumatic for me, or the person might die despite my greatest efforts. These and other instances would make it easier for me to have a supervisor and/ or teacher that would assist me (someone whom I can talk cases over with) and family and friends whom I can share the pain with. Realistic expectations – Since I am the ‘doctor on the go’ and perhaps the only one in the situation, I must be prepared to deal with any possible situation. This could involve: CPR, assisting with childbirth, or using EKGs or X-ray devices. Reflect on their experience. Experience helps me become more confident and relaxed about my work. On the other hand, if I become too confident I might become too smug and make mistakes, therefore, it would help me to always reflect on situations that have occurred and ask myself where I did well and how I can do better. Strategic thinking. This means that I need to

Smaller Representation, Yet Strong Family & Kinship Ties Essay

Smaller Representation, Yet Strong Family & Kinship Ties - Essay Example This is possible on account of an extended family that helps each other by assisting in household tasks, child rearing, transportation and practical advice. We now try and extend the focal argument to a different stream of society: Asian Americans, Pacific Highlanders, Native Americans and immigrants. In the case of Asian Americans, we would expect the pattern to be similar for all the variables in the survey such as â€Å"Live with kin†, â€Å"Live near kin†, â€Å"Financial Support† and â€Å"Emotional Support†. In the case of Financial and Emotional Support, we would expect Asian Americans to be at par with white Americans. To support our claim, we look at previous research that highlights an instance of the closely-knit Punjabi (a province in India) communities where the children conformed to elders expectations in terms of marriage, child rearing and support to kin (Foner, 1997). She goes on to explain the emphasis on education in India. Therefore we can expect that other Asian countries such as China and Indonesia would be keen on stressing a higher level of educational qualifications. Extending the argument, we can say that higher levels of academic qualifications would in turn lead to a better standard of living. Therefore, despite being minorities, we would expect Asian Americans to earn substantially higher incomes than their Black or Latino/ a counterparts. Foner (1997) also traces patterns of family ties among Asian Americans and states that they tend to emphasize high levels of conformance, cooperation and acceptance to family norms and rituals. This helps us infer that Asian Americans are also likely to

Prepare an equity research report comparing the financial performance Assignment

Prepare an equity research report comparing the financial performance of your chosen retail company with the financial performan - Assignment Example Through prudent risk management and optimum allocation of resources and assets, the company has been able to withstand financial difficulties and turmoil and has been able to portray sound and stable financial outlook. Today the company now has over 900 stores worldwide which cater to wide demography of customers across the globe. The company was founded by the name of John David stores in 1981 with one shop in bury. In the financial year of 1989 the first London store was opened in Oxford Street. One of the most important landmarks in the history of the company was the floatation of its equity stock in the year 1996. At this point of time, the company had around 56 stores. Subsequent to the issuance of equity in the market, the revenue growth of the company started increasing with rapid pace. The company acquired affiliations with international sports brands such as Addidas, Nike and Reebok and thus it was able to establish substantial present in the retail industry. The company not only focused on organic growth but it also expanded through merger and acquisitions. In the financial year 2002, JD sports acquired nearly 200 stores and the highlight among them the acquisition of first sport, a renowned sport retailer. In the financial year 2005, the company was also able to purchase more than 70 stores from Allstores which further established its position as the leading UK retailer in sports wear merchandise. The primary operations of the company reside in UK, Ireland and in France. 1.2 Overview of the current operations In the financial year 2012, the company acquired Blacks, another leading sports retailer in the industry. With the acquisition of Blacks, the JD group comprises of four divisions being Sport Fascias, Fashion Fascias, Outdoor and Distribution. The current primary business of the company is retail and the other businesses of the company acts as support activities. JD Sports have made substantial investment in brands, business, multi-channel and ot her infrastructure to improve and enhance the financial outlook of the company. The company has also made substantial investment in the current year for expanding its business to greater horizons such as Spain, Ireland and France. The company was able to open its first store in Spain in March 2012. The following is a brief financial analysis of various operational segment of the company: 1.3 Sports Fascias The Sport Fascias of JD sports plc comprises of JD, Size, Chausport, Sprinter and Champion sports. During the financial year of 2012, the revenue of the company increased by 16.3% and its market share also hiked as compared to the prior years. The gross margin of the company, however, experienced a marginal decrease from 51% (2011) to 50.8% (2012). This decrease was primarily due to the lower margin business of Champion and Sprinter. The operating profit of the segment experienced a hike of about ?1 million. 1.4 Fashion Fascias The fashion fascias comprises of Bank, Scotts and Gec il Gee. During the current financial year, the total revenue of the company increased by 13.2% and the gross margin of the segment decreased by marginally from 49% to 48.5%. 1.5 Outdoor After the acquisition of Blacks, a new reporting segment by the name of Outdoor has been created. At the time of the acquisition, the operations of Blacks were in adverse position and it required a considerable efforts and time of the managements to bring them to a reasonable position. The acquisition took place three months

-Factors influencing on tourist's purchasing decision Essay

-Factors influencing on tourist's purchasing decision - Essay Example In applying this approach, the authors were able to establish that the 9/11 attacks significantly affected the tourists’ decisions in their travel plans (Arana and Leon, 2008). I understand from the study that tourists’ decisions were filled with anxiety mostly triggered by terrorist shock. Profits also declined because of terrorist considerations for tourists. The purchasing prospects were however improved in terms of quality of tourism products, especially the quality of the urban environment (Arana and Leon, 2008). Improvements in tourist decisions to travel were however improved after six to twelve months after terrorist events. The importance of therefore reducing the number of terrorist attacks is therefore an important consideration in tourist’s purchasing decisions. Moreover, where the potential for avoiding any terror risks is low, the impact on tourist decisions is high. Thereby, the tourist would again likely avoid the tourist destination (Arana and Leon, 2008). For which reason, continuous bomb attacks in Israel’s coffeeshops affected tourist’s decisions to choose Israel as a destination. There was a constant and persistent risk for being killed by a terrorist bomb in Israel, and so the decisions for avoidance were high among tourists. The image associated with the terrorist attacks also affected tourist behaviour, leading to avoidance tendencies on destinations with a high Islamic population (Arana and Leon, 2008). This study was able to establish specific concepts about tourist behaviour in relation to terrorism and terrorist attacks. In the current age where the biggest threat to national security is terrorism, tourists have become understandably wary of places with these significant and blatant threats. The September 11 attacks exhibited a significant impact on tourist behaviour, but the impact has been temporary. However, the more persistent said attacks become, the more cautious tourists also

Leadership styles critically assessed Essay Example | Topics and Well Written Essays - 750 words

Leadership styles critically assessed - Essay Example l from others distinguishes him from the many successful people who always brag about their wealth, and this makes him successful and popular, bringing out a leader with whom everyone wants to associate and follow. Ambition is a leadership skill he has developed since childhood, and with it he was able to strive towards achieving a great user interface for Microsoft windows and other Microsoft applications. His will to work towards goals and directing people towards achieving business objectives is a strong trait that every leader willing to succeed should embrace. His vision also led him to establish the Bill and Melinda Gates Foundation that strives to eliminate malaria, having viewed the illness as a challenge that mankind can combat and overcome. Furthermore, his investments are wise and aim towards achieving futuristic goals whose end product would be a transformed world in which modern technology can be accessed by anyone all over the world. A good leader always listens. Bill gates is a good listener and is never in a rush to make critical decisions. He respects the views of others and always considers them when making business decisions. Such a trait is good for leaders guiding people through a competitive market, and with it, one gets to gain knowledge from many angles and even build on ideas proposed by others (Bjerke, 1999). Confidence and courage are a necessity for one to become a good leader. He at one time went to court to prevent the splitting of Microsoft into smaller companies. Leadership involves having a stand and siding with what one believes is right. Such a trait can help leaders willing to venture into harsh business environments such as those that are highly competitive or demand a lot of capital and labour. Bill Gates at times gets to be hard on his employees when it comes to getting software solutions. He believes that every software flaw has a solution to it and urges his employees to work extra hard until this solution is arrived

An Analysis of the reasons for the catholic Church's Ban of the Book Essay

An Analysis of the reasons for the catholic Church's Ban of the Book Candide by Voltaire - Essay Example The listing of a book under this category made it illegal to possess or have anything to do with the publisher or the content of the book in states where the Catholic Church recognized by the state as the only recognized religion in the world. After the breakaway of the Anglican Church in the 1500s and the Protestant Reformation that was at its peak in the 1600s, a lot of criticisms were raised against the Catholic Church due to several inappropriate actions and deeds of some of its members through art, writings, actions, protests, wars and other forms of communication. In 1759, Voltaire published his book Candide. Voltaire was a man who had moved around Europe and had had several controversial experiences with authorities from Prussia to Geneva and to Lisbon2. He was a playwright who had a number of unpleasant experiences and had so much skepticism about religion, institutions and authorities in Europe and seemed to have lost confidence in all those institutions and had strong conde mnation of them and their actions. The central theme of Candide sought to challenge the assertion of the Church and Lutheran philosophy that this world is the best of all possible worlds and all things work out for the best3. He uses the book, Candide to show that bad things happen to good people and there are many activities in the Europe of his time that were cruel and against humanity. Analysis of Candide The protagonist of the book, Candide was a young nephew of a Baron in Westphalia, present day Germany. His father was unknown so he was seen as a bastard with little rights and privileges in the castle. The Baron was a prosperous noble living a very comfortable life in a castle. He adhered to the popular Protestant belief that this world is the best and all things work together for good. The son of the Baron, Pangloss was a teacher of the religious idea that his father stood for. Pangloss believed and consistently taught that everything in this world exists for a purpose and all things work for the best. To him, every effect had a cause. Pangloss stated that â€Å"Observe, for instance, the nose is formed for spectacles, therefore we wear spectacles, The legs are visibly designed for stockings, accordingly we wear stockings. Stones are hewn to construct castles, therefore My Lord has a magnificent castle; for the greatest baron†4. Obviously, this statement presented Pangloss as a simplistic sycophant who sought to keep his congregants under some form of bondage so that the Baron, himself and his descendants could enjoy a comfortable life whilst the servant class remains under oppression. By presenting Pangloss as such, he sought to show that religion has been used as a tool to keep the working class under some kind of bondage to the Church and the ruling class of Europe in the pre-1750 period. This clearly provoked the church as it was blasphemous. In the events that followed in the book, a young beautiful girl in the castle, Cunegund saw Pangloss, the preacher having a sexual encounter with her mother's chambermaid in the woods. She was introduced to sex and sought to have an affair with Candide. The next day, Candide, who had been fantasizing about Cunegund bumped into her and they began to kiss. This was discovered by the Baron who swiftly threw Candide from the castle. Voltaire seem to have clearly demonstrated through this action that there was immorality being secretly practiced amongst people perceived to be holy in the Church. However, when innocent

The use of the Historical Cost convention and the accrual concept for Essay

The use of the Historical Cost convention and the accrual concept for stewardship and for decision making - Essay Example It is this purchase price which is referred to as the "historical" cost. An extension of this discussion will lead to interesting questions. The asset must be shown in the books at the purchase price. It is not to be shown at the market value. This is done to ensure a "true and fair" picture of the financial position of the firm. It is commonly noted that the asset which is purchased by the company will increase/decrease in value over time, because of market forces. In such a case, the correct representation of the asset will lie only in showing them at their original, historical cost. Showing the asset at its market value will portray the asset at a value which may be inflated or deflated, as the market forces may be. This will defeat the purpose of financial accounting, which involves giving a "true and fair" view of accounts. In such a case, as per the historical cost principle, the value of this land will be $50,000 in the books. Showing it at the inflated price of $80,000 will be against the accounting principle of prudence2, and it will inflate the profits of the firm, which may influence prospective outsiders. We know that Assets less Liabilities equals equity. So, greater the assets, greater the equity. However, since investors, creditors and other outsiders need to know the accurate information, which can be provided only with an accurate stewardship, there has to be a method that makes the selection of asset-value uniform. And that method is the historical cost principle. Not only does the historical cost convention make the value of assets uniform and unambiguous - as the cost of acquisition is shown as the asset value - it makes the whole process of number crunching an easier one. Evaluating the assets at their market value allows a lot of ambiguity to creep in. Since market value is always subject to volatility, the value of assets would always be subjective. The historical cost principle, in such a situation, evaluates the assets at the cost of their acquisition, making the value objective and uniform3. In such a case, the historical cost convention is particularly useful for stewardship. As discussed earlier, the historical cost convention requires the asset to be valued at its acquisition cost only. This means that only the money which we have actually spent is to be shown in the books. An inflated value of the assets goes against the principle of prudence. Stewardship, which plays the important role of communication of information to outsiders, involves presenting the financial position of the firm as accurately as possible, and of course, keeping in mind all norms. The historical cost convention enables this function to be done with vital ease. Upon employing the historical cost principle, the books of accounts present an impartial view of the financial position of the business concern. This naturally, helps prospective outsiders make a fully informed decision,

Employee Turnover Dissertation Example | Topics and Well Written Essays - 2000 words

Employee Turnover - Dissertation Example The study would also highlight whether, the management has a key role in mitigating the turnover effect or not. Research Process & Strategy Identify the problem Set the objectives Develop the Research Plan Data collection Analysis of Data Finding (results) Source : Kothari , 2008 A literature review was undertaken to investigate the influences and motivational forces that increase employee turnover. Further the link was established in order to find a relationship between the established theories and people own personal opinions. According to Marchington & Wilkinson (2005) the best and most reliable information given by employees is done so by exploring their own personal views. The literature review had enabled me to gather and link a good amount of research from theorists who have researched employee retention in depth. The above mentioned steps are executed systematically to achieve the desired goals and objectives. The first step in the research process is to identify the problem and set objective carefully and agree on the research objective. In an investigative and descriptive study as the one in particular can frame the objectives by breaking them into various investigative questions as stated in the above research objective section (Goddard W & Melville S, 2004). ... It is most expensive and most prone to error. The fourth step in research process is to analyze the collected data. The last step in the research process is that the representation of findings or ultimate deduction of the analysis drawn. According to the nature of research problem, it is beneficial to emphasize more on qualitative data rather than quantitative data. It is a proven fact that human behavior can be complex, interactive and consist of indescribable and illogical aspects (Goulding, 2002) particularly when discussing personal experiences. Denzin & Lincoln (no date) found that qualitative research is a method for examination, contribution, interviewing, and ethnography. It serves as a metaphor for majestic knowledge, for strength and for the truth (Denzin & Lincoln, no date), it really depends on the size of data you need. Both quantitative and qualitative are scientific, and the results will deliver a similar result, but each method has a different approach, and the result s are presented differently to the reader. Data Collection: Collection of data is one of the important aspects of research methodology. This consists of gathering the data from various sources. Types of data & Analysis: Data is important to collect the necessary information. Data may be of two types: primary and secondary data. Secondary data is one of the parts of research methodology through which information about the project can be collected. This particular research would be based both on the secondary and primary data information, different sources such as Journals, Books, Newspaper, Magazines, Internet, Articles and all authentic published relevant material would be referred for the accomplishment of the objectives and goals of the current project related to the

Islam and Women Essay Example for Free

Islam and Women Essay If a woman is married and her husband is niggardly, the wife has the right to take of her husband’s property without his consent, to satisfy her own and her family’s reasonable needs. Also, if a woman was comfortably maintained as a daughter, then as a wife, she is entitled to the same economic standard of living if her husband can afford it. Employment Islam gives the woman the same work rights as men, so long as her important role as a mother and a wife is not neglected. The sacred role of a wife and mother is paramount and indispensable to society. Without her, the future generation would lack the healthy moral conscience that is needed for the success and stability of any individual and community. Professionalism, hard work, and loving commitment are the natural skills that a woman as a mother, imparts. However, Muslim women are free to pursue employment if they are able to, and with the agreement of their husbands if married. History is witness to Muslim women’s contribution to civilisation in various professions such as teaching, medicine and other fields. Inheritance Islam gives the woman the right of inheritance whereas in some cultures, women were considered themselves objects to be inherited! The woman is allotted a share of inheritance and this is hers to retain and manage no one can lay any claim to it, including her father or her husband. Allah says: â€Å"Unto men [of the family] belongs a share of that which parents and near kindred leave, and unto women a share of that which parents and near kindred leave, whether it be a little or much a determined share. † (Ouran 4:7) Generally, (but not always), her share is one half the man’s share. The woman is her own â€Å"manageress† in Islam; in discharging her responsibilities, she fully enjoys the fringe benefits that her position offers while her independent decisions and duties are accountable to Allah. Indeed, throughout history, the integrity, chastity and maternal role of Muslim women has attracted admiration from even the most impartial observers. For it is only Islam that covers the woman with the robe of modesty and crowns her with the bonnet of purity, providing her with the unique opportunity to contribute comfortably to society. What Grace and Mercy the Beneficent showers upon the woman! For every joy experienced and every effort made, willingly and lovingly on the Path of Allah’s Pleasure, the woman, just as the man, receives the same good-tidings of the happiness and delights, that are ever-flowing from Allah. â€Å"Whoever works righteousness, man or woman, and has faith, verily to him We will give a new life, a life that is good and pure and We will bestow on such, reward according to the best of their actions. † (Qur’an 16:97)

Competition in the Construction Industry: Laing O’Rourke

Competition in the Construction Industry: Laing O’Rourke Select one construction firm and explain the nature of competition in its specific market sector and discuss how it may be advised to secure contracts for future work. Laing O’Rourke is the United Kingdom’s largest privately owned construction firm; it operates internationally across a variety of different sectors within the construction industry. Formerly known as R. O’Rourke Son until its takeover of Laing Construction in 2001, Laing O’Rourke is one of the leading construction firms in the UK. The firm has a strong standing in sectors including, building, transport, power, water and utilities, mining, oil and gas. (Laing O’Rourke, 2014). This firm operates heavily in the private sector, with investments from large scale hotel operators, for example the Atlantis hotel, The Palm, Dubai; to football stadium developments, such as the recent expansion of the Etihad Stadium in Manchester. (Prior, 2014). Laing O’Rourke also engages in a substantial amount of work in the public sector, (Laing O’Rourke, 2014) however over recent years the borders between the private sector and public sector have been blurred to a point where often only a specification is given by the public sector client and the financing, design, build and maintenance is taken on by the private sector firm (Myers, 2013). This method’s popularity has soared over the last 20 years mainly due to the dwindling amount of capital readily available to the public sector and also to the public sectors keenness to utilise as much of the firm’s specialist expertise and experience. This method of public sector and private sector partnership (Myers, 2013) is known as a Private Finance Initiative (PFI) and is often used for projects such as schools, infrastructure, and hospitals. All types of developments which Laing O’Rourke has recently undertaken. The contracts run for roughly 25 – 30 ye ars (Myers, 2013) and so capitalises on the strengths of both sectors; the specifications and requirements coming from the public sector client, and the development and maintenance aspects being handled by the private sector firm. Because the private sector firm has had to invest its own assets into the PFI project, the public sector client pays an annual charge to the private sector firm or can allow the firm to retain any profits made from the operation (Myers, 2013). This method legally ties the contractor to the project and thus greatly increases the likelihood of the firm delivering a high quality product. As they are responsible for the maintenance and running costs, (Myers, 2013) it is in the firms best interests to create a product which will not require a great deal of additional financial input to maintain. Laing O’Rourke operates across most aspects of what Myers (2013) considers to be the broad definition of the construction industry. This ranges from suppliers of basic materials to the providers of services such as transportation and demolition (Myers, 2013). Laing O’Rourke as a whole are capable of operating across such an expanse of sectors in the construction industry through the use of subsidiary companies. These are firms or departments which Laing O’Rourke has either created within the firm itself or purchased and brought under the Laing O’Rourke umbrella and allows for an entire construction project to be completed using only one large contractor, themselves, instead of having to hire in sub-contractors and other professionals. This has a number of advantages as it means that from day one there can be excellent communication between everyone involved and consistency with aspects such as quality, pricing, budget and time management (Laing O’Rourke, 2014). Most small firms specialise in a certain aspect of construction, such as building or civil engineering (Ive Gruneberg, 2000) but not usually a multitude of aspects. Laing O’Rourke is a major firm which owns different subsidiary companies within s ub-industries which are of particularly good use to the parent company. The firm currently owns a total of 17 subsidiaries (FAME, 2014). An example of this practise would be that if Laing O’Rourke were to purchase or develop a steel fabrication firm and bring it under its control then all the steel work could be sourced from that arm of the company and sent to site at internal reduced costs instead of paying a higher price for an independent firm to provide the resources. This allows for a substantial reduction in overall cost and lead time during the construction process and would no doubt have the potential to have a positive environmental effect. Laing O’Rourke have taken this practise a step further and have delved into the mining industry. They are responsible for some construction materials from their initial removal from the ground all the way up to their installation on site. Laing O’Rourke have been mining materials such as coal, iron ore, zinc, bauxite, alumina, diamond, and copper for over 40 years in Australia (Laing O’Rourke, 2014). Since Laing O’Rourke acquired Crown House Technologies and Barclay Mowlem in 2004 and 2006 respectively (Laing O’Rourke, 2014), they have completed some of the most recognisable and both culturally and economically significant building projects in the world. The firm was responsible for the construction works for the half a billion pound regeneration project known as Liverpool One, in Liverpool in 2008 to mark the city’s celebration as the European capital of culture. The project has been hailed as a great success, improved the local economy and transformed the image of the city almost in its entirety. (Laing O’Rourke, 2014). The size and range of Laing O’Rourke’s operations position the firm in a sector of the market which can be described as an oligopoly. Cooke (1996) wrote that â€Å"Oligopolistic industries are characterised by a small number of firms accounting for a large proportion (or all) of total output.† Laing O’Rourke is one of a relatively small number of firms that is responsible for a very large proportion of all construction work. This raises an interesting point as the industry is in fact dominated by a large number of small firms (Cooke, 1996). This is mainly due to the construction industry being location specific. The resources and materials for a project may all come from static factories, but the actual construction activity itself must always take place on the site itself, such is the nature of construction (Cooke, 1996). This is even the case where an entire building may be produced using prefabricated components, the actual coming together of the parts will happen on site. This is where a firm like Laing O’Rourke will utilise the smaller, more location specific firms to aid in their efforts. These smaller firms operate in an area of the market which could be described more as monopolistic competition, even bordering on perfect competition in places. Cooke (1996) describes monopolistic competition as: â€Å"Monopolistic competition exists when a large number of firms are operating in a particular market but, unlike perfect competition, each producer offers the customer a slightly differentiated product†¦ or when firms offering a similar product are located in different geographical areas† This oligopolistic competition at the top end of the construction industry has meant that the top 50 construction firms in the UK, sometimes even the top 10, are usually the same familiar names, granted they regularly overtake one another year to year as the market can often be volatile and firms can easily lose out financially if a project has not gone well. This was touched on earlier where most of the construction work carried out on a whole is actually by a small amount of large firms. Construction can be a very lucrative business even on a small scale. Therefore the amount of money passing through the accounts of a firm the size of Laing O’Rourke is phenomenal. This section will look into some aspects of the firm’s accounts, which are readily available to the public as the firm is a limited company. Parker (1999) states that all company balance sheets are built up from three main categories; assets, liabilities and shareholders’ funds. â€Å"Assets can be defined as rights or other access to future economic benefits controlled by a company as a result of past transactions or other events.† Current assets are assets which are to not be put back into the firm. This includes mainly cash, debtors and stocks (Parker, 1999). In contrast, fixed assets are assets which are to be used in the continued operations and growth of the firm. The total assets can be found by combining the fixed and current assets. The net assets can be found by subtracting the current liabilities from the total assets. Table 1. below shows the total assets and net assets for the years 2012 and 2013. Table 1. Balance Sheet – Laing O’Rourke 2013 2012 Total Assets  £255,100,000 +  £929,700,000 =  £1,184,800,000  £250,300,000 +  £970,000,000 =  £1,220,300,000 Net Assets  £1,184,800,000  £865,400,000 =  £319,400,000  £1,220,300,000  £914,400,000 =  £305,900,000 Source: FAME, 2014 It can be seen that the total assets have dropped from 2012 to 2013, however the fixed assets actually grew by  £4.7 million and the current assets dropped by  £40.3 million. This shows that more money was allocated to be put back into the company in 2013 than it was in 2012. The net assets show a growth of nearly  £15 million. Below; Table 2 shows similar look into another large construction firm Carillion. Table 2. Balance Sheet – Carillion 2013 2012 Total Assets  £1,952,900,000 +  £1,683,200,000 =  £3,636,100,000  £2,026,500,000 +  £1,834,800,000 =  £3,861,300,000 Net Assets  £3,636,100,000  £1,661,600,000 =  £1,974,500,000  £3,861,300,000  £1,688,400,000 =  £2,172,900,000 Source: FAME, 2014 This data shows a drop in fixed assets of about  £73 million and also a drop of about  £150 million current assets from 2012 to 2013, which shows that fewer assets were allocated in both sectors, so it is possible that the firm did not perform as well in 2013 as 2012. The net assets also show a drop over the time period. This is in contrast to Laing O’Rourke, who actually increased its overall assets. This does not mean though that Carillion have less assets than Laing O’Rourke, on the contrary, Carillion, even though the firm did not increase its assets over the year, do however still have about 6 times the amount of Laing O’Rourke. Gross profit can be found by deducting the turnover from the cost of sales. Profit margin ratio can be found by dividing the net profit before tax by the turnover and multiplying the answer by 100. Return on capital employed can be found by dividing the profit before tax by the capital employed and multiplying the answer by 100, as is shown in the table (3) below. Table 3. Profit and loss account Laing O’Rourke 2013 2012 Turnover  £1,640,100,000  £1,622,400,000 Cost of sales  £1,473,000,000  £1,448,700,000 Gross Profit  £1,640,100,000  £1,473,000,000 =  £167,100,000  £1,622,400,000  £1,448,700,000 =  £173,700,000 Net profit before tax  £21,500,000  £27,400,000 Profit Margin 1.31 1.69 Return on capital employed 6.73 8.96 Source: FAME, 2014 Table 4. Profit and loss account Carillion 2013 2012 Turnover  £3,332,600,000  £3,666,200,000 Cost of sales  £2,984,600,000  £3,279,400,000 Gross Profit  £3,332,600,000  £2,984,600,000 =  £348,000,000  £3,666,200,000  £3,279,400,000 =  £386,800,000 Net profit before tax  £110,600,000  £179,500,000 Profit Margin 3.32 4.90 Return on capital employed 5.60 8.26 Source: FAME, 2014 These figures clearly show us that in both firms the gross profit figures have fallen. Also the profit margin and return on capital gained has fallen in both cases. Both firms did however make a profit over both years and the figures show that Carillion’s profit margins and return on capital gained are significantly higher than those of Laing O’Rourke. Current ratio can be found by dividing the current assets by the current liabilities. Acid test ratio can be found by subtracting stock from the current assets and dividing the answer by the current liabilities. Also the efficiency ratio can be found by dividing turnover by the current assets. Table 5. Solvency efficiency – Laing O’Rourke 2013 2012 Current Assets  £929,700,000  £970,700,000 Current liabilities  £865,400,000  £914,400,000 Current ratio 1.07 1.06 Acid test ratio 0.92 0.87 Efficiency ratio 1.76 1.97 Source: FAME, 2014 Table 6. Solvency efficiency Carillion 2013 2012 Current Assets  £1,683,200,000  £1,834,800,000 Current liabilities  £3,636,100,000  £3,861,300,000 Current ratio 1.01 1.09 Acid test ratio 0.98 1.05 Efficiency ratio 1.98 2.00 Source: FAME, 2014 These figures show that both Laing O’Rourke and Carillion’s current ratio and acid test ratios are hovering around the 1:1 mark, but both firms display a reasonably high efficiency ratio. Laing O’Rourke are at the forefront of the construction industry with new ideas and methods with regards to reducing their impact on the environment. Their current methods include cutting carbon, eliminating waste, sourcing responsibly, and implementing a stringent environment policy that should see their impact on the environment be reduced significantly. Their greatest priority though is to eliminate all accidents through their ‘Mission Zero’ policy. This policy aims to eliminate all accidents resulting in the loss of one or more shifts by 2015 and to eliminate all accidents of any severity by 2020 (Laing O’Rourke, 2014). These efforts should go a long way to improving their performance along with eliminating the bad practices often associated with the industry. To provide success in the future the firm could aim to eliminate waste from their productions entirely and endeavour to not just become carbon neutral, but to become a ‘carbon negative’ firm that will actually help reverse the effects that the industry has on the environment. Also a continued development and implementation of Building Information Management (BIM) into their projects of all sizes up and down their supply line would further increase their effectiveness and efficiency as a firm (www.bim.construction.com, 2014). References BIM Construction (2014) Building Information Management. Available from: http://www.bim.construction.com/ [Accessed 22 April 2014] Cooke, A.J. (1996)Economics and Construction. Basingstoke: Macmillan. FAME Database Ive, G.J. and Gruneberg, S.L. (2000)The Economics of the Modern Construction Sector. Basingstoke: Macmillan. Laing O’Rourke (2014) Environment. Available from: https://www.laingorourke.com/responsibility/environment.aspx [Accessed 22 April 2014] Laing O’Rourke (2014) Health and Safety. Available from: https://www.laingorourke.com/responsibility/health-and-safety.aspx [Accessed 22 April 2014] Laing O’Rourke (2014) Our History. Available from: https://www.laingorourke.com/who-we-are/our-history.aspx [Accessed 22 April 2014] Laing O’Rourke (2014) Our Sectors. Available from: https://www.laingorourke.com/our-work/our-sectors/mining-and-natural-resources.aspx [Accessed 22 April 2014] Laing O’Rourke (2014) Our Work. Available from: https://www.laingorourke.com/our-work.aspx [Accessed 22 April 2014] Laing O’Rourke (2014) What We Do. Available from: https://www.laingorourke.com/what-we-do.aspx [Accessed 22 April 2014] Myers, D. (2013)Construction Economics: A New Approach[online]. 3rd ed. London: Routledge. [Accessed 22 April 2014]. Parker, R.H. (1999)Understanding Company Financial Statements. 5th ed. London: Penguin. Prior, G. (2014) Laing O’Rourke wins Man City stadium expansion. Available from: http://www.constructionenquirer.com/2014/03/31/laing-orourke-wins-man-city-stadium-expansion/ [Accessed 22 April 2014] Word Count 2002 Business Economics Management for Construction (UBIL6Y-20-1) Page 1 of 9 Competitive Advantage: Virgin Atlantic and Ryanair Competitive Advantage: Virgin Atlantic and Ryanair This report analyses how organisations can be strategically guided towards success. The report uses the strategic frameworks; the cultural web, the VRIO framework, the value chain and the the three levels of culture to identify how organisations achieve competitive advantage. Virgin Atlantic and Ryanairs strategies are then subject to scrutiny under these frameworks to identify, in reality, how this is achieved. Competitive Advantage and Distinctive Resources; The purpose of strategy is competitive advantage. Competitive advantage emerges when an organisation enforces a strategy that creates value that is not being achieved by its competitors (Henry, 2008). The advantage becomes sustainable when competitors cannot mirror the value creation of the strategy. A distinctive resource of an organisation can be defined as a resource that cannot be imitated by other organisations (Henry 2008). Strategic Planning; Vision, Values Mission A distinct characteristic of a successful organisation is clarity over what is to be achieved. A clear purpose can enthuse employees, managers and senior managers due to the similar values they may share (Scott Jaff, 1993). A vision is the desired state the organisation aspires to accomplish, values are the core principles of an organisation and the mission gives reason to why an organisation exists (Kaplan et al, 2008). They need to be clear and concise and easily understood by all levels of the firm. Carpenter and Porras (1996) emphasised why clarity of vision and mission hold importance they suggested employees who have a better understanding of the mission and vision are able to have a greater awareness of the organisations strategy and how it is implemented. Secondly an explanation is given to staff of how strategy helps achieve the vision and mission of the organisation. Finally they offer guidance to strategy development as they guide the strategy which guides the organisation. Values create the foundations of an organisation; what the company promotes within their working culture can greatly influence decisions on every level thus a companys strategy for the future will be formed around these core concepts and beliefs. They allow the formation of the organisations purpose; the fundamental reason for existence. Case Example: Ryanair Virgin Atlantic Virgin Atlantic and Ryanair are successful airline companies who achieve competitive advantage in different ways. Ryanair is a concentrated low cost airline who offers a no frills service to customers. The strategy of Ryanair is to be a cost leader. The purpose of Ryanair is therefore to provide a cheap, no frills flight service that is profitable. Vision, Value and mission of Ryanair Vision To offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Values Cost efficient = low fares low costs. Mission To firmly establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Source: http://www.ryanair.com/doc/investor/Strategy.pdf (2013). Ryanair measures its success through profit. Ryanair recorded a jump in profits towards the end of 2012 which indicates that Ryanair is achieving its purpose (http://www.bbc.co.uk/news/business-20202579). Virgin Atlantic is a leisure airline who is able to diversify into unusual leisure routes and serve different demographic locations to Ryanair. The overall purpose of Virgin Atlantic is therefore to grow a profitable airline that focusses on business and leisure markets and the quality of service offered whilst empowering staff. Vision, Value and Mission of Virgin Atlantic Vision The success of our three year strategy requires us to build on these foundations by focussing on the business and leisure markets and driving efficiency and effectiveness. Values Caring, honest, value, fun, innovation. Mission To grow a profitable airline where people love to fly and people love to work. Source: Virgin Atlantic (2013) Virgin Atlantic measures it success through feedback from both staff and customers through effective feedback systems including 360 degree feedback. The feedback received is often positive and shows Virgin Atlantic is achieving its purpose of providing an airline where people love to fly and staff love to work (Virgin Atlantic, 2013). The above examples demonstrate how vision, values and mission statement underlie the purpose of an organisation and how combining the three together form the foundation of strategy. Ryanair The first organisation to be looked at is Ryanair and how it achieves its cost leader status by looking at its culture in terms of the three levels of culture framework and by applying the value chain to analyse how they integrate the flow of activities to achieve competitive advantage Culture and its connection to strategy Schein (1988) defined organisational culture as a pattern of basic assumptions a given group has created by learning to handle problems of internal integration and external adaptation. Culture is created through the actions of upper level management in relation to what they take precedence to, what they focus on and what behaviours they punish or reward. Hall (1993) suggested culture can be viewed as an intangible resource that can be classified as an asset or competency contributing to an organisations sustainable competitive advantage as culture can hinder a strategy or make a strategy excel. Scheins (1988): three levels of culture Hatch (1993) described the model as a conceptual framework for intervening with and analysing internal organisational culture. Schein (1988) described culture as three levels categorised into: Artifacts Espoused Values Basic Underlying Assumptions. They show how deeply values and beliefs are embedded into an organisation. The model shows the degree to which culture is visible to an organisation and brings about an understanding of the way business process are carried out and what can be done to assist change in an organisation. It is used to diagnose cultural characteristics of an organisation which can then be used to develop or maintain Strategy and the strategic advantage that ensues. The table below summarises each level of culture; Three Levels of Culture Artifacts The most observable level of culture and can include business process, aesthetics of the organisation or organisational structures for example. All are visible indicators of culture but are difficult to interpret. Espoused Values They underlie behaviour and can, to some extent, determine behaviour. They are not directly observable and can include strategies, goals objectives or philosophies for example. Basic Underlying assumptions These assumptions are unconscious and often stem from values until they are taken for granted and transfer to the unconscious. Source: Williams (2012). Ryanair; Three levels of Culture The culture of Ryanair is cost efficiency which is reflected in their values, vision and mission where they create their main competitive advantage of being a low cost, frill free airline. Using the framework a diagnosis can be made of the culture of Ryanair and how this creates competitive advantage. Artifacts No complementary services are offered at Ryanair; this reflects cost efficient culture as instead they sell secondary services on flight. Head office staff supply own pens and are not allowed to charge their phones at work in the office, reflective of low cost culture. Employees pay for their own training and uniforms. Ryanair use subsidiaries to make fares cheaper, they are obtained from using local airports so the savings can be passed onto customers. Espoused Values The policies enforced by Ryanairs senior management, e.g. the policy of having to buy own uniform/ stationary equipment, reflects cost efficient nature. Basic Underlying assumptions Embedded guidelines in Ryanair; staff employees deliver a cost efficient service to passengers and they know that they are getting a frills free flight where the expectation of other airlines is to receive complimentary services. Source: Ryanair (2013). The three levels of culture demonstrate how the strategy of cost leadership is built into the culture of Ryanair culture so it becomes an unconscious process from staff and an expectation of customers. The Value Chain The value chain was first characterised by Porter (1985) and is a chain of activities that group together the main value adding activities of an organisation and can be used as a strategic planning tool. Porter (2007) described an organisation as a compilation of individually distinct, interrelated, economic activities which include both primary and secondary activities. The value chain serves as a guide for identifying the key activities within an organisation which make up the value chain that have the potential to create a sustainable competitive advantage. The competitive advantage emerges from the ability of the organisation to perform identified activities in the value chain in a superior way to competitors. Source: Williams (2013). The value chain is divided into primary activities and secondary activities which need to linked together strategically across the organisation so resources can be optimised and coordinated in a way to sustain competitive advantage. Primary activities are activities classified as products or marketing related activities. Support activities assist the primary activities and include infrastructure, human resource management, procurement and technological development. Value Chain of Ryanair The Value chain of Ryanair is a demonstration of how they integrate both primary and support activities together to create competitive advantage; Support Activities which add value to Ryanair; Support Activity:  Infrastructure Description:  Ryanairs Head Offices are minimal Support Activity:  Human resource Management Description:  Management control, limited training, Low number of staff Support Activity:  Technology development Description:  Internet booking system, Low tech marketing, Internet sales, Integration of systems Support Activity:  Procurement Description:  Outsourcing, low costs alliances The support activities defined show how they can accommodate the primary activities in a way that is cost effective. For example, Ryanairs point of sale is internet based, cutting out the middle person so flight bookings go directly to Ryanair themselves. Primary Activities which add value; Primary Activity:  Inbound logistics Description:  Quality training, Low cost suppliers, Airport agreements Primary Activity:  Operations Description:  No added frills (low cost.) Primary Activity:  Outbound logistics Description:  Fast turnaround times of aircraft, reliable service Primary Activity:  Marketing Sales Description:  Low cost promotions, Free publicity, Internet sales, controversial Primary Activity:  Services Description:  Limited resources and very basic Throughout the value chain, each activity is based around cost efficiency. Money is saved through; Providing a basic service to customers Using the internet as a point of sale which incurs lower costs as less human capital is needed Instilling a cost efficient mind set in staff through managing staff in a cost efficient manner by lowering overheads on training, uniform and fancy offices Ensuring there technology and logistics are built around time efficiency ensuring maximum usage of craft and ensuring services they offer are reliable. Source; Ryanair (2013). Virgin Atlantic Virgin Atlantic has a reputation of quality, whether it is quality in terms of service, treatment of staff or the design of the actual aircraft. The cultural web will be used to identify how culture contributes to competitive advantage of Virgin Atlantic and how its resources are distinctive to those of its competitors. Cultural Web Strategy Corporate culture and reputation are significant, intangible resources of an organisation that can create sustainable competitive advantage. The cultural web is a diagnostic tool that looks at the internal environment of an organisation aligning strategy with culture Johnson (2000). Seel (2000) describes the cultural web as six interrelated elements centred round the paradigm (the organisations core belief) which constitutes as the work environment. The paradigm is structured on collective experiences and informs what people in the organisation do and has influence over how change should be responded to. Stories, symbols, power structures, organisational structures, control system and ritual routines are the six elements that make up the web and are the focus of strategic change. Each of the elements must be examined in order to gain understanding of an organisations culture (Johnson, 1992). Organisational culture needs to inspire innovation meaning that although culture needs to be embedded in an organisation it needs to also be flexible in order to achieve sustainable competitive advantage. Cultural web of Virgin Atlantic The paradigm of Virgin Atlantic is reflected in their mission statement; to grow a profitable airline where people love to work and people love to fly. The core belief of Virgin is delivering quality experience. Stories; Most stories involve Richard Branson (the founder of the virgin brand) and often relate to his personality or management style and portray him as an anti-corporate, innovative hero. Rituals; Virgin Atlantics headquarters are spacious, have a relaxed atmosphere and when staff reach training milestones they and their families are invited to an event which is often attended by Branson himself. Power Structures; Most decisions and visions are controlled by a driven, close knit group of senior executives Organisational structures; Small, focussed teams that work to maintain a small company mentality inside a big company. Control; Financial and performance results are displayed for everyone to see encouraging and empowering staff to take responsibility for their performance. Symbols; Branding is smart and slick and conveys the good reputation that the brand Virgin has. Source: Virgin Atlantic (2013) The cultural web shows how the six elements interact with each other creating the core belief of quality and innovation. The VRIO framework Barney (1997) described strategic resources as; valuable, rare, inimitable and organisable. The VRIO framework is a tool an organisation can use to examine its internal environment and views organisations as bundles of resources. If these resources are correctly used then an organisation can gain competitive advantage over competitors depending on the four characteristics identified by Barney (1997) and determines whether the advantage is temporary or sustainable. Oriordian (2006) described four questions that need to be asked when identifying an organisations resources and capabilities; How valuable is the resource? How rare is the resource? Can the resource be imitated? Is the resource organised in an efficient manner? If the answer is yes to the above questions then the resource offers a competitive advantage over competitors. When analysing an organisations resources one of the following answers occur (Barney 1997); If an organisations resource is not valuable then the firm can expect to be at competitive disadvantage If the resource is valuable but not rare competitive parity is reached If the resource is valuable but not rare a competitive advantage is reached but it may only be temporary. If a firms resources are rare, valuable but not costly to imitate then temporary competitive advantage results. If the resources of an organisation are valuable rare and costly then a sustained competitive advantage will result if the resources are organised properly. VRIO framework of Virgin Atlantic Virgin Atlantic has a number of resources that help sustain its competitive advantage over competitors. Its brand and reputation are indisputably its strongest resource whereas its customer service, geographic location (in terms of flight destinations) and human resources are a competitive advantage now, but have the risk of being imitated in the future. The VRIO framework for Virgin Atlantic shows that competitive advantage is gained from there resources that are valuable, rare, inimitable and organised. The brand name Virgin and the ability the name has to raise capital due to Virgins reputation are the resources that ensure sustainable competitive advantage is achieved. Technology, the location of where flights are available to and from and the organisational structure of Virgin are all resources that can create competitive advantage but have the possibility of being imitated by competitors which means the advantage may only be temporary. Conclusion; By exploring the strategies of both Virgin Atlantic and Ryanair it is clear that different strategic routes can be taken to achieve competitive advantage. Both organisations use their resources effectively to achieve their purpose. Competitive advantage is about creating and sustaining superior performance (Porter, 1998). Looking to the future Airline companies will be have to face rising fuel costs and an increasing demographic of consumers who have less disposable income. This could propose challenges to both organisations. Ryanair focus on cost efficiency, however, if fuel prices were to rise substantially they would have to consider ways in which they can continue to deliver there no frills flight service at competitively low price. With regards to Virgin Atlantic they would have to cater to the consumer with less disposable income by considering how they could improve the efficiency of its processes and activities to appeal to this audience. There is no right way of forming a st rategy as not one applies to every organisation. The most effective strategies are those that meet the needs of the organisation at hand.

Tourism during olympic games

Tourism during olympic games Acknowledgements I would like to thank my dissertation supervisor, Dr Denise Ball, for all the help, advice and encouragement over the duration of this study. Her assistance has been much appreciated in successfully completing this paper. In addition I would also like to thank my family and friends for the support they have bestowed upon me throughout the whole project. The reason for choosing this topic is more of a personal interest of seeing further developments taking place in London as being a resident myself. It would be a privilege to add my dissertation piece to current literature available on Sporting events and furthermore critically conduct my secondary research and analysis of the findings. Chapter One: Introduction Sporting events like the Olympics are endeavours that create and develop growth of tourism and awareness of the host city or country. The earliest documented example of sport and tourism is that of the Olympic Games which date from 776 BC (Zauhar in Weed, 2004). The tourism aspect of the games was emphasized by political aims. It was often advocated that both sport and tourism would bring different people and cultures closer together and the key aim of the ancient games was to bring a strong sense of cultural unity to a politically divided country (Davis, 1997). As London won the bid for hosting the Olympic Games in 2012 over Madrid, Moscow, New York, Paris and Singapore, the Queen herself congratulated the London Olympics committee for working hard in preparing and executing the bid. Prime Minister Tony Blair along with the Londoners in Trafalgar square and East End called the win a momentous day for Britain. He further went onto say that many reckon [that London] is the greatest Ci ty in the world and the Olympics [would] help it keep it that way (BBC, 2005). This research will explore the ways in which the London Olympics committee can learn from the successes and failures of previous host countries in managing the tourism around the event. The questions arise in to whether London can become the City of the world and whether the Olympics can help in reaching that goal. The Prime Minister Tony Blair, Culture Secretary Tessa Jowell and London 2012 Chairman Lord Coe met with the leaders of major tourism and leisure groups at Downing Street (BBC, 2005). The meeting discussed raising the standards of accommodation, access for disabled visitors and to make sure that the workers who looked after the tourists would be adequately trained (ibid). Leaders from the Hilton group, Center Parcs and others were told quick action could lead to a 25% growth in tourism. In the past host countries have experienced growth tourism in years before the Olympic Games and also after the Games. Ms Jowell said: It can grow to  £100bn by 2012 with action on skills, quality and investment. But [it] must start now (BBC, 2005). Since the historic games in Athens, it was only during the three decade that the Olympics have transformed into a profit making endeavour. The first privately owned Olympic Games were held in Los Angeles which made a profit of $215 million (Millar, 1992). This was the first game since 1986 that did not utilize the publics money. The 1984 games openly embraced corporate donors and sold everything and anything. The LAOOC (Los Angeles Olympics Organising Committee) sold the games to Coca Cola, Anheuser-Butch as well as thirty other firms for a combination of $216 million, surpassing the projected $116 million which consultants estimated the Games would fetch (ibid). Revenue from the Olympics has always been a motivator for countries to continuously rival other countries for the desire to be the host country. However other than the money, a sense of strong image is immediately portrayed to the world. The Olympics as an image maker for the host country gives free media coverage of the hosts tourism. The questions asked to the next host London is that can they learn from previous Olympic mistakes and successes to make London the best city in the world? Aims and Objectives the Olympic games celebrate universal human ideals and demonstrate a commitment to culture, education and the environment-providing sponsors with powerful opportunities to reach consumers in a multitude of ways (IOC, 2004). This study aims to explore through current literature the way by which London can become successful in hosting the Olympics 2012 by examining examples of best practice. It aims to analyse the successes and failures of Olympic host destinations in reference with their positive impacts upon the tourism industry. The research aims to pinpoint recommendations into how London can become the greatest city in the world and how the branding of being the host of 2012 Olympics can help portray that image. To answer the research question the following research objectives will be considered: To examine the impacts of hosting the Olympics on the destination image To identify the specific market segments that the Olympics will attract and propose recommendations for promoting London 2012. To see what the development agencies promotion plans are for the Olympics image. To analyse successful Olympic methods used to promote the destination image through the Olympics. To identify best practice in leveraging the Olympics for tourism. Methodology Case Studies This method was chosen to help analyse how London 2012 could learn from the successes and failures of the previous Olympic host case studies. Although the case studies will have their limitations and approaches, the research will need to utilise its strengths and where there are weaknesses in the cases, make sure that they do not affect this research. The research will gather important, critical and analytical references on the Olympics, destination marketing, image development and branding. From these basic references, these elements will be compared and contrasted to the Olympics in general and particularly focusing on the London 2012. Hopefully through the methodology a list of strengths and weaknesses of hosting the Olympics should surface. Furthermore, should weaknesses appear an explanation of how the Olympics can benefit London as a major tourist destination will help contribute in maximising Londons opportunity cost. This dissertation will provide an overview on the current literature of the Olympics, destination branding, marketing and image marketing. The methodology will only use secondary research in reviewing case studies on previous destinations that hosted the Olympics. Structure The main body of this research will consist of six chapters. Chapter one will take a look at the overall research, mentioning what the research will consist of, putting the research into context and explaining method that could be used. The second chapter, the literature review will provide an overview of authors in the areas of events management, marketing with the emphasis on destination branding and events. Chapter three will analyse the case studies which will identify the successes and failures of previous destinations which will hopefully identify a gap in the market to what London could provide and capitalise on. Chapter four will examine to what London is doing now for hosting the Olympics and what they could do with the help of the case studies analysis. Chapter five will focus on the recommendations in how London can become the greatest city in the world with the help from hosting the Olympics. Finally, chapter six, the conclusion, will re-examine the objectives and how the y have been met, and suggest further areas for future research. Chapter Two: Literature Review The purpose of a literature review, as name suggests, explains or briefly describes the academic work that has been reported about the field of research. The purpose of the review is to look at how the Olympic 2012 could benefit Londons image as a major tourist destination. The main focus of this review will be based on the influence of sporting events on destinations. Branding Brand is vital to success. It is an asset of differentiating promise that links a product to its consumers (Anres). When people think of brands they think of Coca Cola, Nokia, Sony, Odeon and Starbucks etc. Brands represent a strong and enduring asset which boosts the companies success (Kotler, 2006). A brand is a promise which is supported by key brand management principles which are positioning, communicating and operations. Positioning determines what the brand promises such as Red Bull gives you the promise of more energy. Communicating is also about creating the promise into the customers mind while operations spell out how that promise will be delivered. The Olympics itself is a brand. The Olympics spirit has timelessly communicated sportsmanship, friendship, competition, or just simply Going for Gold. Olympics are the most single major sport event that can lead an ever increasing awareness and participation of a range of different sports at any one time. The logo for London 2012 according to Lord Coe (BBC, 2007) is not a logo but a brand that is said to take London forward. The challenge with brands is that it could be difficult to put the overall message the brand is trying to depict. Lord Coe mentioned that the reason why the logo is designed in that way is what was tried to be shown in Singapore, a way to reach out and engage young people. Not only is the brand for the 2012 Olympics there to engage people in sport but also there to be inspired and make a positive change in [Londoners] lives (Blair, 2007). Aspects of Branding Image Among the many fundamentals that brand projects towards the public is image. The study of destination imaging is a relatively recent addition to the field of tourism research. Several studies have illustrated that destination image; do indeed influence tourist behaviour (Hunt, 1975; Pearce 1982). In essence, destinations with strong positive images are more likely to be considered or chosen in the travel decision process (Goodrich, 1978; Woodside Lysonski, 1989). The formation of image has been described by Renolds (1965) as the development of mental construct based upon a few impressions chosen from a flood of information. The information available to the consumer includes promotional literature (travel brochures, posters), the opinion of others (family, friends, travel agent) and the general media (newspapers, magazines, radio, television, books, movies etc). Moreover, Gunn (1988) has used these various sources of information and used the role it has on destination image formation in his model of seven phases of travel experience. These are: Accumulation of mental images about the vacation, Modification of those images by further information Decision to take a vacation trip To travel to that destination Participation at that destination Return home Modification of the images based on the vacation experience Gunn labels the destination formed in phase one as organic image. This is due to the information which is sourced from non-touristic and non commercial sources such as the general media (newspapers), education and opinions of family and friends. It is only after phase two where information sources such as travel brochures, guides and agents are used. The organic image therefore is altered by the additional information. From a broad field of resources and information is the destination image portrayed. The World Tourism Organisation (1980) and Kotler (1987) both view that this is due to the link between a countrys tourist image and its national image. The process of the destination image formation highlights two important points. Firstly it suggests individuals can have an image of a destination even when they have never visited it or even been exposed to more commercial forms of information. Secondly, since there are changes in the destination image before and after the visitation, it is desirable to separate those images of those individuals who have already visited the destination and those who have not visited. Destination Branding With the importance of image formation in reference to how image helps branding, it is important to note how a certain destination is created to become a destination brand. Destination branding is a competitive sport amongst different destinations who adopt brand techniques in effort to craft and differentiate an identity which emphasises the uniqueness of their product. Destination branding looks at developing an emotional relationship with the consumer through highly focused communication campaigns (Pritchard, 1998). The World Tourism Organisation (WTO) suggests that the twenty-first century will see the emergence of tourism destinations as fashion accessories. Indeed as style symbols, destinations can offer similar consumer benefits to highly branded lifestyles. The choice of holiday destination is a significant life style indicator for todays inspirational consumers and the places where they choose to spend their hard earned income increasingly having to have an emotional appeal, highly conversational capital and even celebrity value (Morgan et al, 2002). A special event like the Olympics that provides the consumer with the leisure and social opportunity beyond everyday experience and often reasons to attract tourists which help to raise the profile, image or awareness of a region (Jago Shaw, 1998). Brand Positioning Brand positioning is imperative as this projects how a destination will satisfy consumer needs. A destination brand manifests as an image in the mind of the consumer, which may be quite different to the self-image intended in the brand identity (Ashworth Goodall 1990). The images of the destination understood by consumers play a significant role in their travel purchase decisions. As a result, an understanding of the images held of the destination by consumers is important, to determine whether there is similarity between the desired brand image and that which resides in the minds of consumers. The concepts of brand identity, brand positioning and brand image are distinctive components of the construction of a brand. These are presented in Figure 1. A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands (Aaker, 1996). Communication in this case is very important and for a country holding the Olympics it is very important that a number of communication campaigns are done as this would be the key to differentiate the country. The Olympics is a sport that creates an emotional relationship of a destination to potential visitors through the way the destination is marketed. One such destination is Australia. The Sydney Olympic Games in sporting, marketing, operations management, facility management with the combination of the ongoing aggressive marketing branding of the country as a whole, has created Australia to be known symbolizing to Australias economy (Morse, 2001; Tibbott, 2001). The use of the Sydney Olympics as a marketing tool has helped Australia estimate that with the hosting of the Games the acceleration of Australias marketing has accelerated by ten years providing an extra A$6.1 billion in foreign exchange earnings between 1997 and 2004 (Haynes, 2001). More information on the Sydney Olympics will be given in the next chapter. Destination Marketing Branding is possibly the most powerful marketing tool available to destination marketers who, are faced with increasing product parity, substitutability and competition (Morgan Pritchard 2002). Uniqueness in this day and age is the claim from most destinations if not all who state they have superb hotels, resorts and attractions down to the friendliest people and customer focused tourism industry and service. It is very difficult to differentiate destinations as most destinations offer the similar products such as the destinations that just offer the sun, sea and sand factor. Uniqueness from a destination comes from differentiating from the competitors. According to Macrae, Parkinson and Sheerman (1995) branding in marketing terms symbolises a combination of product characteristics and added values, both functional and non functional which is linked to brand awareness. As branding touches the emotional realm of consumers, they begin to make lifestyle statements as they are not only buying a brand but the emotional relationship (Sheth, Mittal and Newman, 1999; Urdde, 1999). Emotion and loyalty is one of the key differentiators that marketers try and portray for the appeal of brands (Westwood et al., 1999). It is the consumers perceptions, [their] beliefs, [their] feelings [that make] brands important (Lury, 1998) on the other hand, Hallberg (1995) disagrees that emotion is not enough, the answer is in the developing of a strong brand which holds some unique associations for the consumer. Branding Tools There are many brand tools/elements which are useful for destinations to have while promoting their destination, especially during ths2e Olympic Games. These brand elements are: Brand names Logos and symbols Characters or mascots Slogan and jingle Packaging and signage It takes many years to establish a brand image, name recognition and develop strong awareness of a destination or product (Curtis, 2001). The Olympics is a recognised brand just like the World Cup. Mega events such as sports are simple marketing tools which a destination can use to promote their destination. As brands create awareness, the private and public sectors take advantage in maximising the benefits. Brand Australia was created when the Sydney was chosen to host the Olympics in 2000. It was declared the best ever by the IOCs president, Juan Antonio Samaranch and Australias tourism strategy [was] described as a role model for future host cities. Brand logos are a graphic design used to identify a destination. They are recognisable, meaningful and positive. They are a part of a destinations sign system communicating identity (Hem Iversen, 2004). Brands have helped differentiate different destinations, the logo for Australia 2000, a Kangaroo, the countrys most recognised symbol, set against a red sun and blue waves created a unique recognition of Australia for many years. 1998 saw the launch of the three year brand advertising campaign. Morse (1998) commented that [the] campaign [gave]the opportunity to use the extraordinary interest in Australia surround the 2000 Olympic Games to build awareness and add depth and dimension to the destinations image. The use of Logos and Symbols creates an awareness of the destination which people can recall upon in the future, such as the Olympic rings which us versatile and transferable across cultures. The success of a brand is whether different cultures can recognise where the brand is fr om and what it represents. One way in which the Olympics and the host community have done this is through using characters or Mascots for the events and to promote the events. The mascot would portray the destination and the culture of the destination such as Australias mascots were three animals and birds that could be only found in Australia. These were the kookaburra, platypus and echidna symbolising the event, host city and the new millennium. Another element of branding is the use of slogans. Slogans are used to create a memorable event. The Olympics in general has always been known to have the slogan going for gold. This slogan gives the Olympics an advantage of creating awareness of not only the Olympics but the host destinations as well. Australias slogan fun and games was a way to encourage people to travel to Australia during and after the games (ATC, 2001). Branding is vital to success. As you can see from the examples given, the elements of branding and different aspects of branding have increased the awareness of the host destination. Marketing the destination Brand Once a destination has been developed as a brand, marketing the destination as a brand needs to be done. Advertising is one of the main activities of the marketing therefore advertising the brands needs to be accomplishing important objectives. Destination advertising continues to grow in budget and importance. Australia spent $6.7 million Australian dollars on promoting the whole country over a four year period before the Olympic Games (ATC, 2001). The most successful brands will last and be remembered for years even after an event. Brands only work if their image can be retained in cognitive and affective parts of the audience for long periods of time. Some brands retained successfully that audiences become instant word of mouth advertisers for the brand. A study realised that older adult tourism markets will continue to grow in both size and importance. The study tired to compare whether older people since they are more aged, had less memory retention then younger adults that are visually stimulated. Unexpectedly, with education and destination familiarity statistically controlled, results using text indicated age differences in favour of younger adults for the number of features recalled but not for elaborations. No memory differences were found using framed picture formats, suggesting that younger and older adults process information from pictures similarly. Follow-up analyses revealed that advertising format is a determinant of elaborative memory, while age is not.(MacKay, 2006) Marketing a destination brand needs to make advertising the destination brand effectively and efficiently. Advertising uses both written language and pictures as information to promote the destination along with their destination brand. The fact that aging differences poses no difference in elaborate memory, this helps advertisers strategise their plans to better recall their marketing objectives. A study further suggests that if formatting is one in the focus verses the age of the audience, the advertisement decision will lie between using text or framed pictures. Using text will bring more ideas which can be detailed via a beginning, middle and end sequence. However, elaborative processing of the information will not occur spontaneously, more experimental while reaching far and wide age differences. Mackay (2006) goes onto further state that destination marketers, on the practical side find this of interest. There is sufficient evidence that information plays a certain role in inspiring destination choice, and/or modifying motivations, expectations and activities. The contribution of pictures invokes tourists destination image and expectations. No matter what the age, pictures focus on evoking types of amplification and impressions that is often seen in image advertising. Content of advertisements remain as a mix of both text and visuals. Even though advertisers are currently exploring the new media of the web, in addition to traditional destination promotion avenues, advertisers at the end of the day will have to reckon and strike and effective balance between visuals and text. Advertising needs to address issues such as age, format and memory for tourism advertising. Olympics as a Marketing Vehicle The Olympic Games as an event has transformed into a vehicle for marketing a destination brand. Rather than an end in itself, when the games come to an end and the gold medals are awarded, the destination brand is still selling itself. Hosting the Olympics has not always bought in profit. Munich in 1972 lost  £178 million. The Montreal Olympics made an even bigger loss of  £692 million in 1976 (Preuss, 2004). However on a positive note and turning point for the Olympics, Los Angeles 1984 made a profit of  £215 million while in 1992 Barcelona made 358 million pesetas from the Olympics. The Atlanta Olympics in 1996 was able to help the Georgia economy when they profited with $5.1 billion. The Olympics has now evolved into a venue to market destinations. The Olympics committee is most secretive organisation tasked to vote and choose host bidder, years before the actual games. A press release from CBC (2006) commented, Even after a century of modern Olympic Games, the international Olympics committee is still very much a mystery. The IOC has been called by a reporter of being, the most autocratic, aristocratic, organisation in the world. The strict way of choosing the host is through the enormity of profitability that the Olympics games can achieve. To host the games gives a prestigious achievement to the chosen country. Not only opportunities for economic profit arise, but the chance of media coverage and urban regeneration. The Olympics in this way helps the destination become globally recognised. There is no loss in for the host country even through there is evidence of financial loss in the past. Success cannot be plainly measured on profit and loss. To increase the awareness of the sports events is included in a broader aim to raise the city of host country. Sport has always been an unbiased area that can benefit people in cross cultures. However economic impact is arguably one of the most important indicators of the success of a major sporting event and often one of the main incentives for attending to host the event initially (Brown Massy, 2001). In Britain economic impact importance if hosting the sports events became evident after the Euro 96 football championships, which attracted 280,000 overseas supporters who spent approximately  £120 million in the eight host cities (Dobson et al, 1997). The tournament itself made  £69 million for UEFA and although FA made an operating loss of  £1.7 million, a  £2.5 million surplus was made after taking into account Englands prize money for getting into the semi-finals (Kozak, 2002). The marketing platform that is offered by the Olympic Games is unrivalled. The marketing activities build and the unmatched competitive advantage is able let the host destination maximise the Olympic image. Sponsoring the Olympics is an advantage for both the local and global business entities (IOC, 2005). The breadth of Olympic sponsorship rights, benefits and opportunities provides partners with great flexibility and range in integrating the Olympic association throughout the corporate philosophy and into all aspects of corporate strategy (Olympic.org, 2006). Leveraging the Sporting events and the Olympics for tourism Leveraging sporting events is very important to a destination as the benefits for the host destinations are huge. According to Hall (1997) Mega-Events are associated with large-scale public [and private] expenditure and fast tracking of building projects. These enable the destination to start on the construction of facilities and infrastructure, erection of landmark structures, redevelopment and revitalisation of areas and transform urban space for example mega events in old industrial cities. There are many more advantages for leveraging sports for the host destination such as the construction of new attractions and landmarks and the construction of accommodation such as the Olympic villages. Sporting events creates a type of phase of beautification where plazas, streets, parks, community centres etc are refurbished not only for the pleasure of the tourists but for the local communities as well for the event and years after the event (ibid.) Leveraging the Sydney Olympics for Tourism According to Mr Ripoli (2000) an Australian MP (House of Representatives), the Sydney Olympics would create new initiatives for the Australian citizens such as an increase in jobs. He furthermore went on to state that for every ten percent increase in visitors to Australia, about 30,000 jobs would be created. A concern for what the Olympics will leave in terms of a legacy is pondered over by Olympics organisers. There is a major investment in the Games, during the ten years leading up to the Games (Chalip, 2000). When the investment of the Sydney Olympics was so high (0.6% of GDP), it was natural to ask what the return is on the investment. The number one return which is noticeable straight after the Games is the new sports facilities that remain after the Games. On the other hand, such a big venue would be hard to operate especially when events do not need such a big venue. For example in Barcelona, the Olympic diving facility and the Olympic baseball stadium are no longer in operation. Sydney has made improvements to the infrastructure to the host city. In Sydney, the city government made an investment of millions of dollars (AUS$115 million in 1998 1999 alone) to beautify the city. As an Olympic city is well known of having millions of tourists, Sydney from the time of the bid won to the Game opening, had increased their hotel room capacity by twenty-five percent. With an advantage of leveraging the Olympics a form of disadvantage always follows. According to Chalip (2000) the two Olympic stadia built require 200 events per year to break even and they are not even obtaining half that amount. A legacy is like a brand, the brand that is left after the event. In the next chapter a construction of how Sydney have managed their destination brand, before, during and after the Games. Case Study of the Olympics: Sydney 2000 Tourism destination branding is a new concept that has branched out from the popular of branding products and services. To narrowly define, it is the sum of what the market thinks when they hear the brand name. To effectively employ this marketing strategy, destination branding goes through all the touch spots, including but not limited to the physical environment, entry and exit points, signage, marketing, residents attitudes, transportation venues (airports, motorways), events, internet, visitor services and leadership. A specific case destination branding is found in the success of the 2000 Sydney Olympics. The Sydney Olympics has been noticed as the most successful Olympics ever held. In this case, its success was a result of several destination branding factors including: Geographical areas The display of Olympic spirit The partnership of the ruling body in the Olympics Sydney is widely known for its landmarks such as the Opera House and the Harbour Bridge. Banking on the existing destination branding that the tourist spots have made in the past, it helped project Sydney towards better branding strategies. These places contributed to the success of the Olympic Games in 2000, but the most important aspects to be noted in terms of geographical area are the improvements made in Sydneys transportation infrastructure and its capability to supply the needs of the Olympic games (with only population of 3.9million, Sydney already has 50m pools compared to 7+ million people in London with just one pool). The success of the Sydney Olympics could also be attributed to the high spirits displayed in the event. Volunteerism displayed in the Olympic Games of 2000 was defined as something to be treasured and kept by Aussie volunteers (both athletes and spectators). The people of the city had high level of involvement in day-to-day activities and expressed their connection with the spirit of the Games in unexpected and informal ways. Informality and spontaneity were therefore central to the creative spirit of the Sydney Games. The peo

King Arthur :: essays research papers

Arthur’s Reasons Concerning War   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Since the beginning of time, the chaotic and barbaric fighting called war has been and will happen until the end of the world, that is, unless mankind smartens up. As T.H. White puts it on pages 631-632,â€Å"They were always saying that the present one (war) was to be the last, and afterwards there was to be a heaven. They were always to rebuild such a new world as never was seen. When the time came, however, they were too stupid.† At the beginning of Arthur’s reign he dealt with psychotic men such as King Lot that waged wars for pure sport. Since they had enough money to do so, they would buy expensive armor and weaponry and would kill for game. In his old age, just before succumbing to death, Arthur ponders deeply about the causes of war. It takes him his entire lifetime to figure out the answer to stop the madness. And just when he figures this out, it is way too late to take action upon his conclusion. Although war is waged for many reasons on t he surface, Arthur at long last surmises that it all stems from one, true foundation. After perusing reasons such as people that â€Å"have† or â€Å"have not,† fear of dishonest people, and ancestral feuds, Arthur finally deduces that the true reason for war is land boundaries.   Ã‚  Ã‚  Ã‚  Ã‚  The most sufficient explanation for the idea of war based on the â€Å"haves† and the â€Å"have-nots† is that of Arthur versus Mordred. On page 632, it was simply stated, â€Å"I have, and Mordred has not.† Mordred grew up in shame. He is an illegitimate child with a horrible woman for a mother. Consequently, Modred was jealous of Arthur’s happiness and ability to be justified. Mordred’s jealousy of Arthur causes him to begin a war against Arthur and if this were the true reason for war, similar statements can be said for all wars. This type of war is instigated by possessiveness and greed. Arthur disproves this idea because the solution to ending war would be for everyone to either have or not to have. This idea in present-day terms would be called communism. Furthermore, as the public knows, true communism cannot be attained.   Ã‚  Ã‚  Ã‚  Ã‚  Suspicion of neighboring leaders not telling the truth is yet another one of Arthur’s ideas of why war is set off. It is a fault of the human body to not always tell the truth.

War and Bush Essay -- essays research papers

War and Bush   Ã‚  Ã‚  Ã‚  Ã‚  War has taken place all over the world. It is brutal at times even necessary, and the United States of America has seen its own share of wars. Since September 11, 2001, the President of the United States has launched a war on terrorism, and currently we are still at war. The War on Terrorism has been one of the most important battles our country has ever had and overall it has been the best for the U.S. as well as Iraq. The United States does have its motives for the war, and those purposes are what make this country as safe as it is today. Before September 11, 2001 many individuals assumed they were living in a safe country. The news showed bombings and war in different countries, but people in the U.S. were too ignorant to know such things can occur in the land of the free. When the brutal 9/11 attack occurred President George W. Bush made the proper decision of fighting back by launching a war on terrorism. This was a logical decision because most of the country felt vulnerable after the attack. Furthermore if our country did not fight back, other countries would take it into consideration that we are weak and they can take advantage of us. About 90% of polls conducted by various news stations before and the beginning of war stated the people overall supported it. (http://www.pollingreport.com/iraq.htm) People argue now that we have been at war for a while some people are changing their minds, but not as many as the media makes it seem out to be. All the media has done for the war is damage it. The media's main desire is to make ton of money and in doing so they will try to make the Iraq war seem as pointless as Vietnam. Polls that are conducted may be rigged. One fact that can easily display that is that conservative news sources will have more people supporting the war than media that is non-conservative; this is too close to be a coincidence (www.chronwatch.com). Furthermore, many times on the news a group of kids from school will be interviewed and say how terrible of a job Bush is doing with the war. It does not make sense to interview these kids who probably do not even know why there is a war, much less looked up information from a reliable source and know what they are talking about. People who pose as experts never are experts, the only people who can give a clear aspect of the war are someone who has ... ...r country is not fighting to stop it. The plans for the war have not changed at all. Even though the name has changed to the march toward freedom it is the exact same thing as the war on terrorism. The U.S. is full of Euphemisms and the war on terrorism was changed to the march toward freedom mainly because most Americans cannot face reality. These same people who cannot face reality are the same people who are hurting the war. Whether these individuals like it or not we are at war and complaining will not do anything to benefit it. Many people argue that polls state that most of the U.S. opposes the war this obviously cannot be true because after all Bush was elected our president by a majority of the American people. In conclusion, the Iraq war is not a pointless battle that the U.S. continues to fight each day. The country has motives to fight and those will continue to be carried out despite what the media as well as anti-war individuals persist to believe. Only the people who have been in the war can give a good aspect of the war. The battle for security has only made the country feel much safer. Without the war the U.S. would not be as secure from terrorism as it is today.